Monday, February 23, 2009

COP FORCE ONES NEW BY NIKE!!

While reading Gramisci's first part "Intellectuals and Hegemony" I found similarities between it and Marx and Engels. Gramisci identifies the difference in social classes in society but then goes further to explain the difference between what people normally think of "intellectuals" and says that there are NO "non-intellectuals". What he means by this is that regardless of social grouping or "caste" there are intellectucals among every level of an infrastructure from the bottom to the top. Marxist critics indentify the problem with social class and the problem with governing bodies, much like Gramisci explains in the beginning of the exerpt about religious "intellectuals" and he questions whether they are closer to god or christ than a government figure. Another point Gramisci makes is about the "proletarian" worker. That he is commended or "characterised" not for what he does specifically but what he does to further service "specific conditions and in specific social relations." What I can relate this to is simple. Start athletes, although held in high regards by fans who idolize them, are only a means to an end by the corporation that owns them... meaning to the owner of a company that they are signed to their "skill" or "talent" is not characterised by how great they are but by how much money they can generate for this company or corporation. This is why I think teachers or police officers make drastically less salaries than star professional athletes. People don't pay money to watch a teacher instruct a class (unless they're taking the class - but pointing that out doesn't make this funny) or watch a meter-maid write someone a ticket; they pay money to watch Kobe Bryant score over 60 points in one game and buy his sneakers. What were those new Nikes that came out again? Professor Dunks? Cop-Force Ones? I dont think so.

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